• Wed. Sep 28th, 2022

VICTOR SAMPLE BELIEVES IN THE FUTURE OF STONEVILLE® COTTON AND ITS PRODUCERS

ByRandall B. Phelps

Sep 15, 2022

ASA says the legendary and innovative brand “always brings something new to the table”

Victor sample

About 30 years ago, Victor Sample started working for Stoneville Cotton. Since then, he has built a career centered around working with producers. When the brand moved from Monsanto to Bayer CropScience and then to BASF, Sample moved with it. What made him loyal to Stoneville cotton? Simply put, Victor said, “I believe in the product, that’s clear.” Sample is an agronomic solutions consultant who covers river counties in Missouri’s Bootheel. In addition to helping growers find the best cotton varieties for their farm, he provides his growers with solutions for cotton crop protection products like fungicides and herbicides – but for him, the Stoneville seed is brand. “Seed quality has always been critical to us,” Sample said. “We’ll miss a sale before we sell an inferior seed – and it’s always been that way with Stoneville cotton.”

STAND AND DELIVER

Another reason Sample has stuck with Stoneville Cotton throughout his career is the innovations he brought to the market and his willingness to adapt to grower needs. “Stoneville cotton always brings something new to the table,” he said. “We do a lot of research to bring the best varieties to our growers. We are good at emergence and ground height, and we deliver great yields at the end of the season. Ultimately, Sample said Stoneville cotton makes money for the grower, which is why he feels so confident in the brand. When growers have called him with a problem in their fields, he helps them select the right variety for their specific field conditions, and that’s where he says the success stories come in.

THE GROWER FIRST

Although his phone hasn’t stopped ringing for a few weeks, Sample said the best part of his job is the relationships he’s made over the years. He knows his growers trust him to provide the best chemicals for their fields. Because for him, the farmer comes first. “There were times when we lacked variety, and I placed a competitor’s product because I know my customers trust me,” Sample said. “I learn a lot from my producers, and they depend on me too. We learn from each other. He always likes to keep his producers on their toes. “I ask them about their management practices from time to time,” Sample joked.

“SEED QUALITY HAS ALWAYS BEEN CRITICAL FOR US. WE WILL MISS A SALE BEFORE WE SELL A BOTTOM SEED – AND IT HAS ALWAYS BEEN LIKE THIS WITH STONEVILLE COTTON. – VICTOR SAMPLE

LOOK AHEAD

Sample said it was amazing to watch the grandchildren of cotton farmers he worked with years ago grow up to lead their family farms. At the beginning of his career, he noticed that many winegrowers had difficulty renewing their holdings; now he sees promise in the children he has seen growing up. “You can tell they’re going to be good farmers when they’re little,” Sample said. “I’ve seen so many of them grow up, and now I’m helping them. It’s no surprise to see them running the show – and doing a hell of a job at it.