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FDA issues warning to maker of illegal nicotine gum – Consumer Health News

ByRandall B. Phelps

Aug 19, 2022

FRIDAY, Aug. 19, 2022 (HealthDay News) — The U.S. Food and Drug Administration on Thursday warned a maker of nicotine gum to stop marketing what is an illegal product.

In what is a first of its kind Attentionthe agency said it considered these gummies to be of particular concern because they look like candy and can cause severe nicotine toxicity or death if young children eat them.

“Nicotine gum is a public health crisis just waiting to happen among our nation’s youth, especially as we approach a new school year,” said FDA Commissioner Robert Califf, MD, in an agency press release. “We want parents to be aware of these products and the potential health consequences for children of all ages, including toxicity to young children and the appeal of these addictive products to our young people.”

The gummies in question are manufactured by VPR Brands LP and contain 1mg of nicotine in each gummie. They were sold in three flavors – Blueraz, Cherry Bomb and Pineapple. The packaging claims the products contain tobacco-free nicotine, but the company does not have marketing authorization to sell or distribute such a product in the United States, the FDA said. As of Friday morning, the company’s website said the gummies had been discontinued.

A new federal law that took effect in April gave the FDA authority over non-tobacco nicotine products, including synthetic nicotine. The new law was a response to an increase in the use of non-tobacco nicotine products, including e-cigarettes, among young people. No tobacco-free nicotine product has received a marketing order from the FDA.

In a statement on the warning, the FDA cited a recent study published in the journal Pediatrics in which researchers found that non-tobacco flavored oral nicotine products were among the most commonly used tobacco-type products by young people. The products are considered a risk because they can be easily concealed by teenagers from adults and have flavors that appeal to young people.

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