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Bridgestone Americas has announced a factory expansion in Morrison, Tennessee. The $550 million investment will add 850,000 square feet to the company’s Tennessee truck and bus radial tire plant.
The development is expected to create 380 jobs and increase the number of jobs to more than 1,400. It will also increase Bridgestone’s production workforce in the United States to approximately 10,000 people. Factory-produced tires will be fitted with radio frequency identification tags, which allow for optimal asset management and fleet investment in tires. Construction is expected to begin at the end of the year and end in May 2024. The finished facility will occupy 2.8 million square feet.
Bridgestone Americas President and CEO Paolo Ferrari said the company is investing in manufacturing in the United States and the focus on innovation and quality has helped the plant thrive.
The plant will use technology for digital tire preparation, such as tire-mounted sensors. Bridgestone also plans to invest in AI control technology. Both technologies align with the company’s goal of being carbon neutral by 2050. Bridgestone aims to continue its E8 commitment with the expansion. The E8 commitment revolves around eight axes: energy, popularization, efficiency, emotion, economy, empowerment, ease and ecology.
The Morrison plant opened in 1990 and manufactured its 70 millionth tire in October 2021.
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