A new Snap feature will allow Snapchat publishers to automatically create posts based on stories posted on a website. According to AxiosOver 40 publishers from the US, UK, France and India will start using Dynamic Stories to automatically share content posted on Snapchat.
Dynamic Stories uses a publisher’s RSS feed to create posts that go directly to a newsroom’s Snapchat Stories. Early partners include CNN, ESPN, The Washington Post, British vogue, and more.
“By tying Snapchat posting to our partners’ existing workflow, we’ve created an easy way for them to create daily content and significantly reduce costs,” Snap said in an announcement. “This new format will also play an important role in supporting our continued efforts to bring local content to our community around the world.”
The company says the new feature will make it easier for Snapchat users to follow breaking news from credible sources as it’s reported.
Dynamic stories from publishers appear on a Snapchat user’s Discover feed and are updated in real time as news breaks. Users can tap on a publisher’s stories, read a title, and swipe up to read the full story. Only verified publishers and creators appear in the Discover tab, Snap says.